VISIT Milwaukee launches new signs at Mitchell Airport

MILWAUKEE (CBS 58) – VISIT Milwaukee and Clear Channel Airports have teamed up to welcome passengers to Mitchell International Airport with fresh new signage, displays, and video capability.

Two giant new displays measuring 15 x 7 feet now greet visitors in the main concourse area with “Welcome to Milwaukee” messaging. The current signs feature kayaking on the Milwaukee River and beer gardens.

A wall wrap that had been on a prominent wall of Concourse D for more than 20 years has been replaced with an interchangeable “Greetings from Milwaukee” display, depicting an updated, stylized skyline graphic with bright, vibrant colors.

VISIT Milwaukee is also taking advantage of the 75-inch LCD display screens installed throughout the airport, by providing five videos, each ten seconds long, for the airport to use with other messaging on the screens. Future plans are to use the screens to welcome conventions to town with dedicated messaging for each group.

Another “Welcome to Milwaukee” display installed this week features a family on a Harley-Davidson motorcycle. The family visited Milwaukee from Dubai last summer.

According to Paul Upchurch, president & CEO of VISIT Milwaukee, “Our partnership with Clear Channel Airports and Mitchell International Airport on this project has resulted in a colorful and more enticing welcome to travelers. The new signage and video capability is much more reflective of area attractions and the warm hospitality visitors will experience in Milwaukee.”

Milwaukee County Executive Chris Abele added, "Great partners like VISIT Milwaukee and Clear Channel are one of the reasons we are experiencing such significant growth at MKE. As more and more travelers from around the country and around the world continue to choose MKE, it's nice to know they will be greeted warmly with our characteristic Midwest hospitality."