Updated: 1:58 p.m. on Jan. 17, 2020 

NEW BERLIN, Wis. (CBS 58) -- Authorities have identified the victim in a fatal crash on Moorland Road in New Berlin, as 72-year-old Thomas Major of Brookfield. 

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Updated: 3:34 p.m. on Jan. 16, 2020

NEW BERLIN, Wis. (CBS 58) -- A 72-year-old Brookfield man was killed in a car accident Thursday, Jan. 16.

New Berlin police and fire departments responded to the single-vehicle crash in the 1900 block of Moorland Road around 9 a.m.

Authorities say the man was driving southbound on Moorland Road from Greenfield Avenue when the vehicle left the road and drove onto the median, striking a pole and a tree.

The man was taken to a local hospital, where he was later pronounced dead.

Police are investigating to determine whether or not the man suffered from a medical issue before the accident occurred.

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Posted: 11:29 a.m. on Jan. 16, 2020

NEW BERLIN, Wis. (CBS 58) -- Police and fire crews are responding to a serious crash in New Berlin on Thursday, Jan. 16. 

It happened along Moorland Road. Southbound traffic is only able to use the shoulder and northbound is down to one lane. 

Authorities ask people to avoid the area, saying the investigation may take several hours. 

This is a developing story. Stick with CBS 58 on air and online for updates.