Lyft testing subscription service in Milwaukee

MILWAUKEE (CBS 58) -- Rideshare service Lyft is testing a new service in Milwaukee. For $200 select Lyft riders can receive 30 rides each month. Each ride can cost no more than $15.

The All-Access Plan will be available in the coming weeks, but users can get on the waitlist now.

“Testing our newest subscription model in Milwaukee is the next step in moving rideshare from one based on ownership, to one based on subscription. We’re excited to roll this out to more passengers in the coming weeks and continue offering Lyft’s affordable, convenient, and reliable rides.” – Jean-Paul Biondi, market manager, Wisconsin, for Lyft.

Milwaukee Lyft users will receive an email with an invitation to join the waitlist.