Waukesha Shops Ready for Small Business Saturday

CBS 58—Black Friday might be over but the holiday shopping season continues with Small Business Saturday.

The day is aimed at getting people to shop small and local.

“62 cents of each dollar goes right back in to the community from here,” said Norman Bruce, co-owner of Martha Merrell's Books, Gifts, Toys & More. “And it doesn't go off somewhere. We do our banking, our insurance.”

Bruce says in addition to deals, Saturday will kick off with Breakfast with Santa, something they host every Saturday from now until Christmas.

“We dance with Santa, we do our breakfast, we decorate Christmas cookies, we have a story teller,” Bruce said.

And though the businesses may be small, the crowds will be big.

“It's very fun, it's very crazy,” said Carrie Igielski, co-owner of Allo Chocolat.

The owners of the local shops say the best part of the day is helping everyone find the perfect gift.

“Seeing how much people enjoy the shopping process and picking out and how much time people take to get just the right items for people,” Igielski said.

“That's what our businesses that are like mine, do down here, they become your personal shopper and can help you find almost anything,” Bruce said.

For a complete list of Waukesha businesses participating, click here.