Companies issue new EMV chip credit and debit cards and retailers are expected to upgrade their technology

Retailers Target, Home Depot and Nordstroms all fell victim to cyber hacks.

Those hacks have left tens of millions of Americans vulnerable because information like names, pins and addresses have been exposed.

Now, credit card companies are introducing new "E-M-V" cards to beef up security.

For now, the swipe will remain an option when making a face to face transaction using a credit or debit card.

But as of October 1st, retailers will be expected to upgrade their technology to read the “E-M-V” cards.

Consumers have started receiving the new chip cards, and now every business must have the machines to read them.

The embedded chips hold payment data and assign each transaction an individual code adding another layer of security.

Now the liability of fraud falls to whichever side hasn't yet made an upgrade, the bank or the retailers.

One thing for consumers to keep in mind is patience.

While the new card machines may add more security, it could take an extra 10 seconds to read the chip on the card properly to make a purchase.

So, during the busy holiday shopping season, which is coming soon, that, could mean a longer wait in lines.

"How fast is it or can it go faster? And that's probably what's going to generate some new systems of buying,” Eric Ness with the Small Business Administration said.

Those are questions businesses will have to answer like Green Fields on East Brady Street, a store employee told CBS 58 the business is getting the new machine soon.

"That is going to be safer for the customers which is most important, and with us dealing with merchants overseas and to detect fraud a lot faster,” Store employee Erin Scott said.

The machines cost anywhere from thirty to two hundred dollars, and many small business owners say it's now their turn to shop around.

Even with the new technology, it's still a good idea to check bank statements and credit reports.

Consumers should call their credit card or bank companies if something doesn't look right.