Adidas and Sneex's return for 414 Day with new aerial inspired shoes
Posted: Apr 9, 2026 7:22 PM CDT
Visit Milwaukee MILWAUKEE (CBS 58) -- Adidas and sneaker boutique Sneex return for 414 Day with the new 414 Day Samba 'View Finder.'
Adidas and the founder of Sneex, Eric 'Shake' James, will be celebrating 414 Day with the 'View Finder' Samba - an aerial inspired design that reflects Milwaukee's north and south sides with a cream color that nods to Milwaukee's "Cream City" heritage.
Each purchase also includes one complimentary ticket to Summerfest 2026.
Beginning on April 11, the Samba 'View Finder' will be available at Sneex's store in Milwaukee and online here.
