Anheuser-Busch named new beer sponsor for Fiserv Forum

MILWAUKEE (CBS 58) -- Anheuser-Busch is partnering with the Milwaukee Bucks to become the exclusive beer and hard seltzer sponsor at Fiserv Forum. 

“Beechwood Sales & Service is excited to join Anheuser-Busch to make the game experience even more exciting for the thousands of Bucks fans and guests who visit Fiserv Forum on a regular basis,” said John Sheehan, President of Beechwood. “We have a long history with the Milwaukee Bucks as business partners and supporters of the franchise, and we are honored to expand this partnership with this new sponsorship.”

According to a news release, as part of the partnership, fans 21+ can expect to see exciting in-stadium activations led by Michelob ULTRA such as concourse level activations, retail displays across the state featuring Bucks logos, the extension of Michelob ULTRA Courtside campaign, and custom digital content across a variety of social platforms.

“We’re proud to work with locally-based Beechwood and Anheuser-Busch to bring a premier experience to Bucks fans and event goers at Fiserv Forum and to visitors throughout Deer District,” said Bucks and Fiserv Forum President Peter Feigin. “This exciting partnership brings the full fan experience to Fiserv Forum and we’re thrilled to be entering a new era alongside Beechwood and Anheuser-Busch.”

“The Bucks fanbase has always been passionate, and the team has been an exciting franchise to watch over the years,” said Matt Davis, Head of Sports Marketing, Anheuser-Busch. “We are excited to join the Bucks and our partners at Beechwood Sales & Service as they continue to grow and elevate the game-night experience for fans and strengthen our local connections within the Milwaukee area and the entire state of Wisconsin.”