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The service industry
WISCONSIN (CBS 58) -- Welcome to the new age of college athletics.
The Big Ten is forming an alliance with the ACC and PAC-12 in what the conferences call a volatile time in college athletics.
Issues like expanded football playoffs, name image and likeness licenses for players and the growth of the SEC caused these three conferences to band together.
"Today is really a signal that three strong conferences have an opportunity who have shared values," said Kevin Warren, Big Ten conference commissioner. "And to be able to work together, we want to prioritize the things that we feel are important in college athletics at this point in time."
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