Breaking down the 'Taco Tuesday' trademark battle between Taco Bell and Taco John's 🌮
By:
CBS 58 Newsroom
Posted: Aug 1, 2023 4:55 PM CDT
-
2:03
CBS 58’s Hometown Athlete: Mark Murphy’s lasting legacy
-
0:37
American journalist abducted in Iraq is from Wisconsin
-
3:06
In wake of teen takeovers, community leaders focusing on positive...
-
2:17
’It just needs to stop’: Milwaukee continues to crack down...
-
0:39
4Seasons Skate Park closes its doors after 26 years
-
2:21
Family seeks closure as Kenosha PD makes arrest in decades-old...
-
3:15
First witnesses called in trial of man accused of fatally shooting...
-
3:28
Agreements, addiction and lawsuits: As Gov. Evers decides whether...
-
1:39
Seats dedicated to fallen police officers at American Family...
-
4:34
UWM planetarium director discusses NASA’s Artemis 2 mission...
-
1:18
Man arrested in quintuple shooting that left 1 dead on Milwaukee’s...
-
0:50
Buckle Up Phone Down: WisDOT, West Bend team up to promote safe...
The phrase, "Taco Tuesday," has been around for decades but has gained popularity in the last few years thanks to the enthusiasm of Los Angeles Lakers superstar LeBron James. The chain entered into a legal battle against Taco John's over the phrase.Â
Taco John's has held the trademark for "Taco Tuesday" since 1989, but Taco Bell also wanted to use the popular phrase, so they called up LeBron and got to work.
Thanks in part to that campaign, Taco John's has relinquished the trademark over "Taco Tuesday."Â
CBS 58 was joined by Katie Charleston, founder and partner at Katie Charleston Law, to break down the legal battle.Â
Sign up for the CBS 58 Newsletter