Building that housed This Is It! bar nominated for historic designation
Posted: May 21, 2025 12:02 PM CDT

MILWAUKEE (CBS 58) -- The building that housed Wisconsin's oldest continually operating gay bar has been nominated for local historic designation.
This Is It! closed unexpectedly in March after serving as a gathering space for Milwaukee's LGBTQ+ community for decades. The bar was founded in 1968 and was one of the oldest LGBTQ+ bars in the country.
According to the Historic Preservation Commission, staff members are researching and writing a historic study report and recommendation for the building.
The commission says the application will be heard at a June 2 meeting.
From there, it would go on to the Zoning, Neighborhoods, and Development Committee for recommendation to the full Common Council, before receiving the mayor's signature.