Democrats roll out ad buy aimed at Latinos in Wisconsin ahead of Trump campaign stops

MADISON, Wis. (CBS 58) – Democrats are rolling out a six-figure print and radio ad campaign aimed at Latino voters in Wisconsin with about three weeks until Election Day.

The ads from the Democratic National Committee focus on criticizing President Donald Trump’s response to the pandemic and encourage Latino voters to make a plan to vote.

“Latino communities across Wisconsin have a critical voice in this election — that’s why we are reaching out directly to these voters and ensuring they have the tools they need to make their plan to vote,” DNC Chair Tom Perez said in a statement shared exclusively with CBS 58. “We have seen how this administration’s failed response to the pandemic has disproportionately impacted the lives and livelihoods of Latinos in our country. […] We must vote for leaders who will work to help our communities. Joe Biden and Kamala Harris will be those leaders.”

The Spanish-language ad campaign is part of a larger battleground state effort. Print ads will run in the Spanish Journal and El Conquistador Latino with its reach in the Milwaukee, Racine and Waukesha media markets. Radio ads will air on El Show de Piolin and El Show de Alex “El Genio” Lucas (both programs air on WDDW 104.7 FM in Milwaukee).

The ads come as the Trump campaign is set to make several campaign stops in Wisconsin this week. On Monday, Eric Trump visits Menomonee Falls and Milton; Vice President Mike Pence holds an event in Waukesha on Tuesday; and Ivanka Trump is reportedly visiting Appleton also on Tuesday.

The Trump campaign has also sought to court Latino voters in battleground states. Last week, the campaign released a video ad focusing on the economy.