Fiserv Forum eliminates checkout lines in new, technology-enabled, 'Just Walk Out' store

MILWAUKEE (CBS 58) -- The Bucks take on the Cleveland Cavaliers at home Wednesday night, Nov. 16. 

There's a new fan experience, Wisconsin's first "Just Walk Out" technology-enabled store. 

The technology detects what items shoppers have selected, and when exiting the store, the credit card they inserted upon entry will be automatically charged. 

Shoppers can also pay through their Amazon account.

The store -- The Market by Michelob ULTRA -- is located on the main concourse at Section 119.

“Amazon’s Just Walk Out technology and Amazon One are designed to eliminate checkout lines and enable fans to enjoy a quick and frictionless shopping experience,” said Dennis Williams, senior vice president and general manager of Fiserv Forum. “The Market by Michelob ULTRA is another reminder that Fiserv Forum is continuously raising the bar for world-class experiences, and we are thrilled to be the first location in the state to unveil this new shopping experience.”