Marquette instructor analyzes Super Bowl commercial highlights and lowlights
By:
CBS 58 Newsroom
Posted: Feb 12, 2024 8:18 AM CDT
-
2:48
105-year-old former army nurse during WWII shares her story
-
2:09
New Berlin native keeps up the green and gold spirit at the original...
-
2:21
Political parties hoping to use reproductive rights to push voter...
-
3:00
Employee sentenced in murder of South Milwaukee Pizza Hut manager
-
0:42
Milwaukee woman celebrates 100th birthday and shares her secret...
-
3:22
’Proud of what he’s become’: Packers WR Romeo Doubs heads...
-
1:26
Dogs, cats, and birds are blessed at Marquette University for...
-
1:42
Port Washington’s Fall Street Festival returns Saturday, Oct....
-
2:38
Officer-involved shooting under investigation near 68th and Capitol,...
-
2:15
Meet CBS 58’s Pet of the Week: Proton
-
4:21
CBS 58’s Feel Good Fridays: Halloween flicks, fall festivals...
-
1:56
Windy weekend with one chance for showers
MILWAUKEE (CBS 58) -- Among the favorite water cooler conversations the Monday after every Super Bowl is, "Which commercial was your favorite?"
Millions of dollars go into buying advertising time during the big game, and the companies that buy the time aim to offer something special to catch the audience's attention.
To get deeper insight into which of the Super Bowl LVIII ads worked better than others, we were joined by David Hanneken, instructor of advertising at Marquette University. He took a look at what he believes was one of the most celebrity-centric Super Bowls to date, and while he believed some of the celebrity cameos were effective, he thought others could have used a lot more polish, or even just a better script.
Sign up for the CBS 58 Newsletter