Marquette instructor analyzes Super Bowl commercial highlights and lowlights

MILWAUKEE (CBS 58) -- Among the favorite water cooler conversations the Monday after every Super Bowl is, "Which commercial was your favorite?"

Millions of dollars go into buying advertising time during the big game, and the companies that buy the time aim to offer something special to catch the audience's attention.

To get deeper insight into which of the Super Bowl LVIII ads worked better than others, we were joined by David Hanneken, instructor of advertising at Marquette University. He took a look at what he believes was one of the most celebrity-centric Super Bowls to date, and while he believed some of the celebrity cameos were effective, he thought others could have used a lot more polish, or even just a better script.