Miller Lite, MCTS team up to provide free bus rides on New Year's Eve

MILWAUKEE (CBS 58) -- Need a safe ride home on New Year's Eve? Say no more. 

The Miller Lite Free Rides program will once again offer complimentary transportation on Milwaukee County Transit System (MCTS) buses Sunday, Dec. 31 from 8:00 p.m. to 4:00 a.m. 

Rides will be available on the following routes: 

• CONNECT 1 BRT
• 14 - entire route
• 18 - Broadway and Knapp to National and 79th
• 21- entire route
• 24 - entire route
• 30 - entire route
• PURPLELINE - Bayshore to 27th and Loomis
• BLUELINE – 5th and Clybourn to Fond du Lac and Constance
• GREENLINE - entire route

Since its inception in 1988, the Free Rides program has been a cornerstone of Molson Coors' commitment to promoting responsible celebrations. 

"As we embrace the new year, Molson Coors remains committed to championing alcohol responsibility in the communities it serves. It’s an honor to contribute to the night’s festivities across Milwaukee and welcome in 2024 together,” said Alison Hanrahan, community affairs manager, Molson Coors. “By partnering with MCTS, our hope is to not only provide free rides, but to foster a sense of community and responsibility as we collectively celebrate this new chapter.”

People are reminded to plan ahead to make it home safely. Erin Payton with Moms Against Drunk Driving (MADD) says it's important to remember the risk involved with not having a plan.

"It's a really sad time of the year for people who have lost loved ones to impaired driving crashes and we don't want to have anything added to that this year, so we just want everyone to stay safe and have a great time," said Payton.

ToGetThere is MADD’s new movement to end impaired driving. Click here to take the pledge or to donate to the cause.