MILWAUKEE (CBS 58) -- A new 10-minute colored light show will light up the Hoan Bridge every Friday at 8 p.m. through Dec. 29.

The show, presented by UW Credit Union, is in partnership with Light the Hoan, and comes on the heels of "Hoanchella," which kicked off a citywide fundraising campaign to light the east side of the bridge.

“Since the fall of 2020, when we first lit up the west side of the bridge, we’ve been humbled by the outpouring of support,” said Ian Abston, co-founder and a board director of Light the Hoan. “Today, the bridge illuminates what matters most to Milwaukee - holidays, special occasions, community events and local milestones. The support from UW Credit Union helps to create new connection points with residents and visitors.”

The credit union will celebrate the inaugural Friday Night Lights display with a red and white theme that coincides with its branding.

The Sept. 15 show will honor Hispanic Heritage Month.

“As we grow in the Milwaukee area, it's exciting to have such a vibrant, visual representation of that local link,” said UW Credit Union Chief Marketing Office Anne Norman. “This light show is much more than an advertisement for Milwaukee. It’s a symbol of unity, a source of local pride and civic awareness. We’re thrilled to support Light the Hoan and bring the community together.”

For the Friday Night Lights schedule or to support the Light the Hoan fundraising effort, click here.