MILWAUKEE (CBS 58) -- Pepsi is joining in the Summerfest celebration with the debut of a six-story, 60' tall unicorn floating in the Summerfest Lagoon Friday.

It's part of the Pepsi #Summergram collection, in collaboration with Instagram.

Pepsi #Summergram also features hundreds of summer-themed augmented reality filters to take Summerfest to the next level by scanning the QR code on the over-sized Pepsi bottles located around Summerfest, unlocking the filter on Instagram stories.

When scanning the bottles, users can unlock a special Summerfest filter, only available at the festival.

The giant unicorn will be in the Summerfest lagoon for one day only. You can find it floating there Friday, July 5 until midnight.