GREEN BAY, Wis. (CBS 58) -- Green Bay Packers running back Aaron Jones is once again participating in the "Yards for Shoes" campaign.

For the fourth consecutive year, Jones will donate one pair of shoes for every yard he gains during the 2023-2024 NFL season. The campaign has garnered the support of multiple partners including Cousins Subs and Winsupply.

Jones has pledged to donate up to 1,500 pairs of shoes to children in El Paso, Tex. and Wisconsin.

During the Saturday, Sept. 2 kick-off of the event, Jones said that the shoes mean more than merely having something for the kids to put on their feet. "Yards for Shoes isn't just about football; it's about the power of teamwork, both on the field and in our communities."

He added, "These shoes are a symbol of our commitment to helping kids and creating a brighter future together."

Since "Yards for Shoes" began in the 2020-2021 post-season, a total of 1,996 pairs of shoes have been donated.

The initiative is driven in partnership with the A&A All The Way Foundation, a nonprofit organization founded by Aaron Jones and his twin brother, Alvin Jones Jr., which aims to positively impact the lives of young people through charitable actions.

For more details, visit the campaign's website by clicking here.