'Beyond Van Gogh: An Immersive Experience' opens in Milwaukee July 9

MILWAUKEE (CBS 58) -- A highly sought-after art experience "Beyond Van Gogh: An Immersive Experience" is coming to the Wisconsin Center in Milwaukee. 

The one-of-a-kind exhibition created by French-Canadian Creative Director Mathieu St-Arnaud and his team at Montreal’s world-renowned Normal Studio, features more than 300 of Vincent Van Gogh’s iconic artworks and takes the art lover into a three-dimensional world that exhilarates the senses. 

Beyond Van Gogh will open to the public on July 9. 

According to a news release, after tremendous success in Europe, cinematic Van Gogh exhibitions have crossed the ocean to great North American acclaim in recent years. In a rich and unique multimedia experience using cutting-edge projection technology developed by some of the world’s greatest AV designers, Beyond Van Gogh takes on the challenge of breathing new life into Van Gogh’s vast body of work. Using the artist’s own dreams, thoughts, and words to drive the experience as a narrative, guests move along projection-swathed walls wrapped in light and color that swirls, dances, and refocuses into flowers, cafes, and landscapes.

While journeying through Beyond Van Gogh, guests witness over 300 masterpieces, including instantly-recognizable classics such as “The Starry Night,” “Sunflowers,” and “Café Terrace at Night,” now freed from their frames. Van Gogh’s art comes to life by appearing and disappearing, flowing across multiple surfaces, and heightening the senses with their immense detail. Through his own words set to a symphonic score, guests come to a new appreciation of this tortured artist’s stunning work. It’s a no surprise that millions of people all over the world credit Van Gogh with enhancing their relationship with art. Beyond Van Gogh will only deepen it further.

COVID safety measures will be in place for guests. The Wisconsin Center follows an approved safety plan from the Milwaukee Health Department that regulates capacity and traffic flow. It also features 32-foot ceilings, high frequency air exchange, and frequent disinfection of high-touch areas.

For more information, CLICK HERE.