Kids 12 and under will now get in free to Milwaukee Art Museum thanks to anonymous donor

MILWAUKEE (CBS 58) -- Thanks to a generous donor, the Milwaukee Art Museum (MAM) will make admission free for kids 12 and under in perpetuity. 

According to a news release from MAM, the donor -- a Milwaukeean who wishes to remain anonymous -- gifted $3.54 million to establish an endowment at the Museum in support of its longstanding commitment to providing children with access to world-class art experiences.

“This wonderful gift is a celebration of the way that philanthropy can have a significant and lasting impact for generations,” said André Allaire, Chief Development Officer. “Every day, our youngest Museum visitors will be able to access, engage with, and learn from world-class exhibitions and programs free of charge thanks to the generosity of an individual who believes in the power of art to strengthen our community.”

The new free admission for guests 12 and under is now in effect, and allows access to the Museum’s collections, exhibitions, and youth and family programs.

“Since our earliest days as an institution, the Milwaukee Art Museum has provided free educational experiences for children,” said Marcelle Polednik, PhD, Donna and Donald Baumgartner Director. “The endowment established from this inspirational donation will keep that tradition alive for future generations of the communities we serve.”

“This gift allows us to always be an accessible, safe space where kids can express themselves, apply their critical thinking and imagination, build their visual literacy skills, strengthen their relationships with others, and learn through creative play—all of which are significant to early childhood development,” said Amy Kirschke, Barbara Brown Lee Chief Learning and Engagement Officer.

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