MILWAUKEE, Wis. (CBS 58) -- The Salvation Army of Milwaukee County officially kicked off its annual Red Kettle Campaign on Friday, Nov. 13, with a celebration at the Milwaukee Public Market.

CBS 58 Morning Anchor Alex Corradetti emceed the event, which brought together Salvation Army leadership, community partners and local leaders to celebrate the start of the holiday giving season. Last year, Alex Corradetti and Frankie Jupiter raised more than $3,000, setting a new record in the 11 years of the competition. 

This year, the organization hopes to raise $3.3 million to support families and individuals in need throughout Milwaukee County.

The Red Kettle Campaign is The Salvation Army of Milwaukee County's largest annual fundraising effort, supporting programs and services long after the holiday season ends.

In 2025, the campaign raised more than $3.2 million, helping fund three local food pantries, winter coats, holiday meals and toys for families, shelter and housing assistance for people experiencing homelessness, and school supplies and disaster relief services.

"Give with Joy is more than a campaign slogan, it is the opportunity to make a meaningful difference in the lives of our neighbors," said Major Beverly Gates, Area Commander for The Salvation Army of Milwaukee County. "Every gift helps provide shelter, meals, and hope to those facing hardship in our community."

Community members can support the campaign by donating at red kettles throughout the county or volunteering as bell ringers this holiday season.

For more information on how to donate or volunteer, visit The Salvation Army of Milwaukee County's website.