'She is everything': Hundreds get early access to 'Barbie' movie

WAUKESHA, Wis. (CBS 58) -- It was a pink wave on Wednesday as hundreds were dressed in Barbie-inspired outfits for an early access showing of the movie.

The beloved doll has taken the world by storm.

"I've always had Barbies. My grandma collected Barbies back when they first came out," Moviegoer Collet Poree said. "Barbie is like such a strong and empowered woman, she has like 90 jobs."

'Barbie' officially hits theaters Friday, but 300 people got tickets to see it before its release date at Marcus Majestic Cinema in Waukesha. The theatre had a life-size Barbie doll box that had dozens lining up to take a picture inside.

"I mean, who didn't play with Barbies when they were kids? I loved them," Majestic Cinema Operations Manager Angela Maynard said.

Many said they were excited to see the classic toy reimagined on the big screen.

"I'm a huge fan of Greta Gerwig, who is the Director of the movie," Hailey Cherone said. "I think for a while there was this notion that Barbie is too feminine, or she's like too girly, and you grow out of the Barbie era of your life, I think she was kind of bringing that back as to why Barbie is such a feminist."

The movie's poster reads 'She is Everything,' and for Lauren Degroot, Barbie is everything.

"It's something that inspires us to do as much as we can and make sure that we have our full self and we're putting it all out there," she said.

Milwaukee resident Joseph Eish donned heels for the showing, telling CBS 58 Barbie has always been a huge part of his life.

"I was always a Barbie girl, Barbie boy. I had every Barbie I could get my hands on as a kid," Eish said. "She represents everything that a little boy or girl wants to be."

Many Barbies are represented in the movie, along with variations of her companion Ken. Margot Robbie plays the titular role, and for Degroot, the Australian actress was the perfect choice.

"She definitely reminds me of Barbie, and she does so many things that make her be Barbie. She rocks all of her outfits," she said.

The 'Barbie' movie is rated PG-13 and runs just under two hours. It currently has an 89% on Rotten Tomatoes, an online aggregator of reviews from critics.