Snow means more money for several southeastern Wisconsin businesses
-
2:27
Getting unsolicited texts about the election? Here’s how campaigns...
-
3:01
Weekly Drought Monitor Reveals Southeast Wisconsin In The Best...
-
2:31
Skeptical MPS board member holds town hall on $252 million referendum
-
0:31
MATC hosts Top Chefs
-
1:57
Milwaukee Film Festival returns for 16th year
-
1:44
’The whole church is covered in water’: Greendale parish...
-
2:07
Biden admin highlights energy, housing tax credits during Madison...
-
2:22
Marquette channeling nervous energy at final practice before...
-
1:45
Milwaukee Common Council to vote on ordinance replacing food...
-
0:57
Brewers preview new dining options at 3rd Street Market Hall...
-
2:22
Parents upset after school district announces the end of a K-8...
-
2:39
VISIT Milwaukee preview: March 29-31
Skiers like Dave Loescher were waiting for a day like Friday at Lapham Peak in Delafield.
"We've been waiting a long time," Lapham said. "We've had dirt until this week."
Waukesha County says snow means more people buying county park stickers and more equipment to hit the slopes.
"I'm buying a jacket," Sam Roche said. "I'm buying it because I'm going to the rock to go snowboarding tonight."
"I'm renting skis," Aly Wangard said. "I want to do a little try before I buy, so get them here and they have my size, and they fit me for boots, which is good too."
And that means businesses like Les Moise in Brookfield get more dollars.
"We've sold three snowboards today, and did three or five snowboard rentals," Justin Affayroux said. "Probably 10 ski rentals today, so a lot busier. Normally on a Friday, we're selling a snowboard and no rentals."
They hope the snow keeps falling.
"It's like money falling from the sky for us. If it snows, we're really busy," Affayroux said.