MILWAUKEE (CBS 58) -- In a festive turn of events, Milwaukee radio station WRXS Pure Oldies 106.9 is embracing the Yuletide spirit on Tuesday, July 25.

The station is marking a celebration of "Christmas in July," infusing holiday warmth in the middle of summer.

Tuesday's programming features classic holiday tunes from a variety of beloved artists such as Bing Crosby, Elvis Presley, Frank Sinatra, Perry Como, Dean Martin and more.

Echoing lyrics from songs like "White Christmas" and "Blue Christmas" and channeling the upbeat energy of "Jingle Bell Rock" and "Let it Snow", the station aimed to warm hearts, despite the summertime heat that is actually in the air.

The Christmas programming is a one-day special event that deviates from the station's usual oldies format, which will resume on Wednesday, July 26.