Wisconsin DOJ to receive $14.7 M in settlement with Juul Labs

WISCONSIN (CBS 58) -- Wisconsin's Department of Justice announced Thursday they'll receive $14.7 million as part of a settlement with Juul Labs. 

This follows a two-year investigation into the e-cigarette manufacturer's marketing and sales practice, specifically advertising to kids. The investigation revealed Juul "relentlessly" marketed to underage users with launch parties, ads using young people, social media posts and free samples, according to the DOJ.  

Juul will now have to comply with a series of strict terms limiting their marketing and sales practices.

“This agreement is the result of a bipartisan effort to hold JUUL accountable for marketing e-cigarettes to young people,” said Attorney General Josh Kaul. “We must continue working to keep kids safe from e-cigarettes.”

The nationwide payout for Juul Labs is $435 million that will be paid out over a period of six to 10 years, with amounts paid increasing the longer the company takes to make the payments. 

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