Forward Latino launches campaign encouraging Wisconsin Latinos to get vaccinated
MILWAUKEE (CBS 58) --- Although thousands in Wisconsin have gotten the COVID-19 vaccine, many Latinos ae still unsure if it is right for them.
That is why the latest vaccination campaign hopes to target the Spanish speaking community.
Latinos currently represent a little over 7% of the state's population, making them Wisconsin's largest minority group. Yet according to the state's vaccination statistics, Latinos are trailing in getting vaccinated.
Forward Latino, a nonprofit organization, has made it their mission to uncover the disparity and provide solutions. They say access to the vaccine has been one of the biggest challenges Latinos have faced.
On Monday, May 17, the nonprofit announced the "Por Mi Familia Campaign" which will provide informative radio and television commercials in Spanish.
"By the time June, July rolls, around we will have spent an access of 115,000 dollars in Wisconsin alone and not in man hours, that's in purchase media time," National President of Forward Latino Darryl D. Morin said.
The campaign focuses on sharing factual information on the vaccine and answering any questions the community may have.