CEDARBURG, Wis. (CBS 58) – Selling beer isn’t just about handing someone a drink. Those best at the job, like Scott Sarnow, poured his heart into the gig.

Sarnow worked for 50 years as a beer vendor through Sportservice at both Milwaukee County Stadium and American Family Field. He started in 1974.

Scott Sarnow

“I’ve had dozens and dozens and dozens of regulars,” Sarnow said. “I knew them by their first name; I knew what they drank.”

His career was in public education. He said he was a district administrator for a couple of districts and would go to the ballpark in his off hours.

“It was a great part-time job. Being at the ballpark is just wonderful; the fans are great,” Sarnow said.

Sarnow said some of his best memories were made when the Milwaukee Brewers won the American League pennant in 1982

“When we came back from 2 down in California and the next three, County Stadium erupted; it was just wonderful,” Sarnow said. “It was magic.”

Scott Sarnow

He holds on to buttons, badges, his old uniform, and other mementos from his time connected to the team.

“It gives you goosebumps just thinking about it; it was that cool,” Sarnow said.

Sarnow ended his time as a beer vendor in 2024 because of health issues.

“Otherwise, I’d be there on Friday,” Sarnow said, referring to Game 1 of the World Series in Milwaukee.

Sarnow said he will be watching the game from his home in Cedarburg.

“It’s cool. It’s cool for the city. I’m enjoying it. My wife enjoys seeing me at home watching it instead of me telling her what happens when I get home after a game. It’s all cool.”

Scott Sarnow

As he reflects on years of memories with the team and the exciting possibilities ahead for the 2026 Milwaukee Brewers.

“We’re going to WIN the World Series this year,” Sarnow said. “They got a good manager, they got good players, they get along well, they win.”