Jack's American Pub will pay your tab if the Jets, Aaron Rodgers lose

MILWAUKEE (CBS 58) -- If you needed a reason to watch a Jets game this season, here's a good one. 

Jack's American Pub on Brady Street is hosting an NFL season-long promotion. 

Anytime the Jets play a game and lose, the pub will pay everyone's drink tab. 

"We created something to get people in the door to watch a lot of our old Packer alums," said Emily Ho-Abegglen, marketing director at Jack's American Pub.

It's a deal that sounds almost too good to be true.

"I just think it's a great publicity stunt," said customer Matt Mikulak.

"Great idea. I think it'll draw some people in," said Milwaukee resident Peter Kessel.

There are a few rules. You must start a tab 15 minutes before the game starts. 

Then you have to stay for the whole game, and Rodgers must be in the starting lineup. 

This deal does not include food or top-shelf liquor. And if there's a Packers game at the same time, the deal is off. 

"We like to, you know, be a little risky, and I think it's a fun way to communicate and interact with our customers," Ho-Abegglen said.

With the promotion gaining nationwide attention, the bar is expected to be busy.

"I hope it's a wholesome comradery," Ho-Abegglen said.

"I hope that people are patient and friendly, and tip their bartenders," said customer Arielle Mayer.

The announcement is bringing a lot of excitement, with locals already planning out their watch nights.

"I'm thinking about the Bills, and I'm thinking about maybe the Dolphins, they should be pretty good, so I'm going to come out when I can win," Mikulak said.

The unique deal speaks to Wisconsin's complicated relationship with Rodgers.

"I'm a little bit worried about the fact that we're spending so much time talking about our ex," Mayer joked.

"Wish him the best, but I think some free drinks would be great," Kessel said.

The first Jets game of the season is Monday, Sept. 11, against the Buffalo Bills.