MILWAUKEE (CBS 58) -- Valentine's Day is all about love and what better way to celebrate than to get married - Wisconsin style! 

Lakefront Brewery hosted 28 wedding and vow renewal ceremonies Saturday, Feb. 14.

The annual tradition at Lakefront is now in its 11th year. 

Each ceremony lasts around five to ten minutes in a decorated private room dubbed the 'Lakefront Chapel.'

And like in years past, Lakefront is hosting two free mass vow renewals. 

CBS 58 asked a few couples why they decided to renew their vows at Lakefront Saturday.

"We kind of live near here," said Sally Merrel, who has been married for 46 years. "Our song and his wife got married here, they have good beer here. We never thought about renewing our vows, but I thought 'what a great thing!'" 

Couples were invited to stick around for a 'first dance' in the Beer Hall.