MILWAUKEE (CBS 58) -- Mitchell International Airport launched new nonstop flights to Austin, Texas on Thursday, March 6, with service provided by Southwest Airlines.

Celebrations marking the inaugural flight began Thursday morning at the airport, featuring Austin-themed foods and souvenirs. These nonstop flights will operate daily, according to airport officials.

Milwaukee County Executive David Crowley was at the airport for the celebration, saying, "I am happy to see Southwest Airlines investing in the Milwaukee market by increasing their travel options from MKE." He also encouraged Milwaukee travelers to continue flying from MKE airport to encourage more direct flights to depart from the airport.

Airport Director Brian Dranzik also chimed in about the potential for music enthusiasts to take advantage of this new route, saying, "Whether it’s Texans visiting Milwaukee to attend the world’s largest music festival at Summerfest, or Milwaukee-area travelers looking to enjoy Austin’s live music scene, these new flights will be especially popular among music lovers."

Currently, Southwest is the only airline at Mitchell offering direct service to Austin.

Travelers interested in the new service can find more information at the airport's website.