MILWAUKEE (CBS 58) -- Pick 'n Save, Metro Market and The Kroger Family of Companies announced Wednesday, Jan. 15, a commitment to raise $1 million for families impacted by the wildfires in southern California. 

Shoppers at any of the 105 Pick 'n Save and Metro Market store locations in Wisconsin can contribute to support the American Red Cross at the register now through Jan. 31. Donations can be made by rounding up a purchase to the nearest dollar, or by adding $1, $5 or $10.

Pick 'n Save, Metro Market and The Kroger Family will also contribute $500,000 in company matching funds for donations from customers to benefit the American Red Cross and Feeding America’s affiliated food banks.

“We strive to fulfill our purpose, to Feed the Human Spirit, every day, and especially when disaster strikes,” said Rodney McMullen, CEO of Kroger. “Our associates are always among the first to support our communities during natural disasters, and the situation in southern California is no different. I’m so proud of how quickly our teams have worked to reopen stores that were temporarily closed during the unfolding wildfire situation to ensure we’re a resource for customers who need fresh food, pantry staples and necessities like water and ice. Our hearts are with everyone is impacted by this tragedy – especially our team of associates and their extended families – and we are grateful to the first responders working so hard to protect our communities.”

In addition to the monetary contributions, Kroger is delivering food, water and supplies to local fire departments and evacuation centers. With the fires still raging, the company is committed to continue to work with law enforcement, emergency responders and our community partners to provide additional aid without disrupting their fire containment efforts.

Donations can also be made online here.