Sprecher Brewery kicks off summer with new line of 16-ounce cans of root beer, craft sodas

MILWAUKEE (CBS 58) -- Just in time for summer, Sprecher Brewery is rolling out a new line of 16-ounce cans for its classic and award-winning root beer and craft soda. 

Sprecher's Root Beer, Cream Soda, Cherry Cola and Orange Dream, are available in the new cans, along with lo-cal versions of Root Beer, Cream and Orange Dream.

“16-ounce cans are a convenient option that adds great new packaging for the best root beer and craft soda in the world,” said Sharad Chadha, CEO of Sprecher. “We've seen so much enthusiasm for our new cans among key growing demographics and retailers, including convenience stores and younger fans of our craft soda.”

According to a news release, the new can line accompanies a brand refresh for Sprecher's line of craft soda, including new can art, labels and a website redesign. In addition, Sprecher has debuted and trademarked the slogan #BrewGoodThings, which reflects the brewery's natural and locally-sourced honey, ingredients and materials, commitment to quality process and investment in the talented workforce and local community.

The new label art –– all created and designed in-house –– pays homage and returns to the roots of the classic Sprecher griffin illustration while updating the look and feel, with a new wraparound illustration design around the can. "Fire-brewed craft soda" appears on the front of the can, which highlights the unique brewing process that results in Sprecher's robust and caramelized taste.

Sprecher is one of the only breweries in the U.S. that still uses a unique fire-brewing process that caramelizes flavors to give Sprecher’s craft sodas and beers big, bold flavor.