WAUWATOSA, Wis. (CBS 58) -- From pretzels, to Oreos, to pistachio butter and potato chips-- Ultimate Confections will dip anything in chocolate. This Valentine's Day, you can go for a traditional truffle or something trendier. 

Pat Murphy has been serving up fresh, handmade chocolates for 36 years in Wauwatosa. His team started working on Valentine's Day as soon as the Christmas rush was over. 

Murphy says the long-stemmed chocolate covered strawberries and truffles are best sellers for this holiday, but they have a little bit of everything for those with a sweet tooth. 

"Those are a bigger berry, they are really juicy, they came from California. It's just the best Valentine's traditional gift. You know, the chocolate covered strawberries," said Murphy.

They are opening early at 8 a.m. Friday, Feb. 13 and Saturday, February 14 to give people more time to shop. They will close at 9 p.m.