PLEASANT PRAIRIE, Wis. (CBS 58) -- A 3-year-old child has died after a vehicle accident in Pleasant Prairie, after the child's father accidentally hit the child with a pickup truck.

Police say it happened near 107th Street and 33rd Avenue at 9:37 a.m. this morning.

Police say the 3-year-old child was attempting to retrieve a ball in front of a pick-up truck, which was parked in a driveway at a residence.

The adult driver, who was the father of the child, was unaware that the child was there as the vehicle pulled forward.

The child was taken to a hospital and pronounced dead.

Family identified the young child as Brody Edmonds. 

A GoFundMe has been established for the Edmonds family. CLICK HERE for more. 

This is an ongoing investigation.