MILWAUKEE (CBS 58) -- A new Burlington store will open in Milwaukee on South 27th Street. 

Located at 3441 South 27th Street, the new retail store offering apparel, footwear, home decor and more, will open on July 28. 

“Our goal is to continue to offer communities low prices on brand name merchandise for the entire family and home,” said Michael O’Sullivan, CEO, Burlington Stores. “We’re continuing to expand our footprint across the country and are excited to be opening a new store in Milwaukee. We look forward to giving local customers the chance to discover big savings on a wide range of products.”

To celebrate the grand opening, on Friday, July 28 through July 29, the first 100 customers (18 and up) will receive a Burlington WOW! Buck to scratch off and reveal a prize amount to be used toward their purchase.

Sunday, July 30, customers will receive a free Burlington canvas tote, while supplies last, no purchase necessary.

This brings the total number of Burlington locations in Wisconsin to 11.