BROOKFIELD, Wis. (CBS 58) -- After a devastating loss from a fire, Oscar's Frozen Custard is getting ready to rebuild their Brookfield location.

The Brookfield location stood there for nearly 30 years before a fire on November 19 started. Jim Taylor, owner of Oscar’s, says the location was a complete loss, but that didn’t slow him down.

Just one month later, Taylor started working on plans to rebuild. On Thursday afternoon, the Taylors held a groundbreaking ceremony with their family. Taylor says the building and the kitchen might be new, but the recipes inside won’t change.

“It’s gonna continue to be the custard that you can only get at the old time custard stands and I really believe it’s going to be the most beautiful custard stand in the entire state,” said Taylor.

Taylor says he expects the new location to open mid-February, but it could be sooner than that.