'We are small enough that we know every book and every item in the store': Independent book seller Lion's Tooth stays ahead of the big competition

 

MILWAUKEE (CBS 58) -- Despite competition from Amazon and big box booksellers, independent bookstores are still finding ways to survive. From their carefully curated titles, to their quirky and unique vibes, they add culture to the communities they serve small booksellers have to attempt new tactics to attract customers.

On CBS 58 Sunday Morning, Kim shine takes us inside Lion's Tooth, an independent bookstore in Milwaukee where readers of all ages can explore new worlds with a book in their hands.