MILWAUKEE (CBS 58) -- Harley-Davidson will celebrate its 120th Anniversary by launching the Harley-Davidson Homecoming event, an annual four-day festival filled with music, food, and moto-culture. 

The inaugural event will take place at multiple venues throughout Milwaukee area on July 13-16, 2023, and welcomes riders, enthusiasts, and fans to meet in Milwaukee for a huge celebration.

“We invite everyone, riders, non-riders and fans around the world, to join us in Milwaukee next summer for the Harley-Davidson Homecoming where we will celebrate 120 years of our incredible brand,” said Jochen Zeitz, Chairman, President and CEO of Harley-Davidson. “This will be the first in a series of unforgettable annual events in Milwaukee. Stay tuned for more details in coming months, and we look forward to celebrating with you in 2023.”

Join fellow #HarleyDavidson riders, enthusiasts and fans as we come together to celebrate our 120th Anniversary with the launch of Homecoming, an annual festival held in Milwaukee July 13-16, 2023.

Save the date and stay in the know ➡️ https://t.co/dbe3IgsLdx pic.twitter.com/7CVJ4OnVZD

— Harley-Davidson (@harleydavidson) April 25, 2022

To find lodging options, CLICK HERE. Camping and RV parking information is available HERE. 

Meantime, Harley-Davidson recently launched "“The Road to Harley-Davidson Homecoming™ Challenge” where riders and non-riders alike can participate in chances to earn virtual badges, win daily and monthly prizes and enter a sweepstakes for a chance to win a grand prize trip to Milwaukee to participate in the Homecoming event. For sweepstakes Official Rules, program and prize details and more information regarding The Road to Harley-Davidson Homecoming Challenge, download the Harley-Davidson App, or CLICK HERE.