'I can't tell you how lucky we are to have the community and family': Freese's Candy Shoppe endures through the decades in West Allis

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WEST ALLIS, Wis. (CBS 58) -- Freese's Candy Shoppe is a place that’s been serving up tasty goodness since 1928 in West Allis.

"It's longevity, we are very fortunate. We work very hard. It's not an easy business," said owner Wendy Matel. "We make most of our candy. It's made from scratch. It’s a lot of work we put all of our heart and soul into it."

The shop makes candy by hand the old fashion way.

"We make it from scratch from scratch we hand dip it. It is our pride and joy. It is what we do. We're very very blessed to make the insides. We have recipes from 1928," said Matel.

The recipes have been keeping customers coming through the door for nearly 95 years.

"I have people that have been coming here 60 years, 70 years. It's amazing. I can't tell you how lucky we are to have the community and family," Matel. "We have some incredible people that have been around for generations and we're so lucky to have those people and I'm lucky to call my friends."

At Freese's friends, family and community is important for many reasons. It reasons that keep the West Allis staple right where it's been for decades.

"Because I feel like these are our roots. This is where we started. This is where we belong. I feel like once you have that where you belong. You stay with it. It’s a great thing," said Matel.

Though things here are done the old fashion way, don’t be surprised to see few new things along the way. The candy shopped recently placed in The Sporkies at the Wisconsin State Fair. Customers may see an entry from the shoppe next year.

"Right now, we're thinking we have a few things on the list to maybe try and then decide if we're going to enter it or what we're going to do," said Matel.


 

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