WEST ALLIS, Wis. (CBS 58) -- Happening now through Sun. Jan. 25 is the 43rd annual Milwaukee Boat Show.

There are hundreds of different kinds of boats, plus life jackets, accessories, and more.

"I'm actually more comfortable on water than I am on land. It's something near and dear to my heart, I grew up boating, I grew up fishing, and so I love being outdoors and there's no better place to be outdoors than Wisconsin," said Ben Nielsen, a show producer. "There's over 300 different boats in here, anything from small paddleboard stand up stuff, all the way up to the giant motor yachts, fishing boats, pontoons, wake surf boats, all the different boats are under one roof so you really can see everything in one spot which is great."

Organizers said they're most thankful for the ongoing support from the community over the last four decades.

"Without that, we wouldn't be here. And so, we love having everybody down here, it really is the best place to look for that boat and boating is such an important part of so many people's lives around here that it's made a great impact on us," Nielsen said.

On Sunday, the show runs from 10 a.m. until 5 p.m.

For tickets and more information, click here.