Plans announced for new event space near Milwaukee's Summerfest grounds

MILWAUKEE (CBS 58) -- A new indoor venue complex will be built near Milwaukee's Summerfest grounds. 

Wisconsin-based promoter and venue operator FPC Live made the announcement Thursday, Dec. 2. 

According to a news release, the two-venue project -- with scalable capacities of up to 800 and 4000 -- will be developed on an existing surface lot adjacent to Henry Maier Festival Park and will host a variety of concerts and events year-round. The proposed site is owned by Milwaukee World Festival, Inc., and will be leased to FPC Live pursuant to a long-term ground lease. 

“Having venues of this caliber will make Milwaukee a must-play destination for all artists both at the developing level and those on the verge of playing arenas, amphitheaters, and stadiums,” said Charlie Goldstone, one of the Presidents of FPC Live. “We are excited to add these rooms to the city, connecting more artists to more fans in Milwaukee.”

These new state of the art venues will provide first-class experiences and amenities for both patrons and touring artists that will be unmatched by any other venue of their size in the Midwest.

“We are thrilled to extend our partnership with FPC Live to increase access to live entertainment year-round,” said Don Smiley, President & CEO of Milwaukee World Festival, Inc. “Music fans are familiar with visiting the lakefront to see their favorite artists; these new venues will extend that experience.”

The news release goes on to say, FPC Live and Milwaukee World Festival, Inc. already enjoy a successful and growing relationship focused on bringing world-class entertainment to the newly renovated American Family Insurance Amphitheater and BMO Harris Pavilion throughout the summer, both before and after Summerfest.

Construction is tentatively scheduled to start in early 2022. 


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