'It's kind of like your first impression': Marquette freshman turns passion for fragrance into business venture

By: Jenna Wells

Posted: Apr 20, 2025 5:51 AM CDT

NOW: ’It’s kind of like your first impression’: Marquette freshman turns passion for fragrance into business venture

MILWAUKEE (CBS 58) -- Jenna Wells meets a Marquette University undergraduate diving nose-first into the business world with a fragrance startup called Urbane Aromatics.